Broncos’ commitment to community
For the first time in 51 years, a special patch is featured on the jerseys – for HealthONE’s ROCKY MOUNTAIN HOSPITAL FOR CHILDREN.
ENGLEWOOD, Colo. — The Denver Broncos revealed today the 2010 Broncos’ practice jerseys featuring a patch that recognizes longtime healthcare partner HealthONE and its Rocky Mountain Hospital for Children. In support of this relationship, the Broncos will donate $1 for each fan attending training camp at Dove Valley to the Rocky Mountain Children’s Health Foundation.
HealthONE’s Rocky Mountain Hospital for Children is the first partner to be featured on the club’s practice jerseys. The Broncos have had a more than two-decade partnership with HealthONE, which is the largest healthcare system in the metro Denver area.
The Broncos have turned the new patch program into a charitable drive, issuing a challenge to fans to attend training camp – and promising to donate $1 for each fan visiting to the new Rocky Mountain Children’s Health Foundation. The Foundation provides support directly to sick children and families in need, rather than to bricks and mortar.
In addition to wearing the practice jersey patches, the Broncos continue their commitment to HealthONE through several initiatives. As in years past, Broncos players, cheerleaders and Miles the Mascot make regular visits to HealthONE patients and employees, while the club also provides advertising, stadium signage and other marketing opportunities.
“The Denver Broncos and the National Football League strongly care about encouraging Colorado’s children and families to live active, safe and healthy lifestyles,” said Jeffrey Dorsey, CEO of HealthONE. “We [HealthONE] believe in the power of prevention and support efforts to teach families how to make healthy choices. The practice jersey opportunity is a meaningful way for HealthONE to be involved with the team, the fans and the community.”
Members of the team wore the Rocky Mountain Hospital for Children patch jerseys for the first time yesterday in a practice for rookies and early-reporting players. The patch is located on the left chest area of the Broncos’ practice jerseys and measures 3.5 inches high and 4.5 inches wide, which is the maximum size allowed according to league guidelines.
More than half of the NFL’s 32 teams will wear a sponsored practice jersey patch in 2010. The NFL approved the use of practice jersey patches for clubs in March of 2009.
“Two of the Broncos’ major community development initiatives are health and youth programs, so we are extremely excited about this opportunity with HealthONE because it makes a positive impact on both of those fronts,” Broncos Chief Operating Officer Joe Ellis said. “With the donation program we have set up with the Rocky Mountain Children’s Health Foundation, attending the Broncos’ 2010 training camp will be a great way for our community to help Colorado’s kids.”
This opportunity coincides with the opening of a new expansion to the Rocky Mountain Hospital for Children on the Presbyterian/St. Luke’s campus in Denver in late August.
Denver Broncos Training Camp is free & open to the public. Visit DenverBroncos for hours and location.
About HealthONE: is the largest healthcare system in the metro Denver area with 8,500 employees and 3,000 affiliated physicians. Named Colorado's "Best Company for Working Families (2004, 2005, 2006, 2007), the health system was created in 1995 as a 50/50 joint venture between non-profit The Colorado Health Foundation (formerly HealthONE Alliance), Colorado’s second largest charitable foundation, and various affiliates of HCA. HealthONE includes: The Medical Center of Aurora and Centennial Medical Plaza; North Suburban Medical Center; Presbyterian/St. Luke's Medical Center and Rocky Mountain Hospital for Children at Presbyterian/St. Luke’s Medical Center; Rose Medical Center; Sky Ridge Medical Center; Spalding Rehabilitation Hospital; Swedish Medical Center and Swedish Southwest ER; 11 ambulatory surgical centers; more than 30 occupational medicine/rehabilitation, Broncos Sports Medicine, specialty, and outpatient diagnostic imaging clinics; and AIRLIFE, which provides critical care air and ground transportation for an eight-state region.
About HealthONE’s Rocky Mountain Hospital for Children: Rocky Mountain Hospital for Children (RMHC) is a system of pediatric care extended to all HealthONE hospitals, ensuring the highest quality emergency, inpatient and outpatient services for children.
RMHC at Presbyterian/St. Luke’s Medical Center is the anchor hospital and home to the majority of pediatric specialists and sub-specialists, providing the most complex care in the system. It also houses the region’s largest neonatal intensive care unit and the biggest high-risk obstetrical program, keeping mothers and babies together under one roof. The hospital’s $120 million expansion project to increase the number of operating rooms, inpatient rooms and emergency services will open August 31, 2010. HealthONE hospitals provided pediatric care to nearly 100,000 children—from newborns to teens—in 2009 through inpatient, outpatient and emergency services.