Economic Development 101: Targeted Industries and Their Connection to Colorado's Future, and Past
When it comes to growing companies and jobs in our region, it doesn’t happen by chance. It’s the result of strategy, data, focus, and leveraging our strengths to attract the type of investment that both enhances and feeds off our assets. At Metro Denver Economic Development Corporation (EDC), one of the most powerful tools we use to advance our mission of attracting and retaining primary jobs is targeted industry recruitment. By identifying and investing in key sectors that align with our region’s strengths, we’re building a more resilient, diverse, and prosperous economy for the Colorado Front Range.
Colorado has long been home to industries that naturally thrive here, such as our storied history with, agriculture, natural resources and energy development. The state’s central geographic location and stable geological formations made it an ideal site for the nation’s early defense infrastructure and helped anchor a lasting presence of aviation and defense industries. Our incredible concentration of research institutions and federal laboratories laid the innovation infrastructure for advanced research and tech development. Our high elevation, clear skies and central latitude made the region ideal for intercontinental satellite signal transmission and an international telecom hub.
Over time, these industries became part of our economic DNA, supported by world-class universities, skilled workers, and an unmatched quality of life that draws talent from across the globe. But not every strength is inherited, and many are strategically cultivated. As Colorado experienced the challenges of boom-and-bust cycles, Metro Denver EDC worked on behalf of the region to diversify and intentionally foster growth in emerging industries, such as commercial aerospace, information technology, software, fintech, and bioscience. These sectors represent the next generation of economic opportunity, are shaping the global economy, and ultimately positioning Colorado as a center for innovation and entrepreneurship.
While we focus on attracting industries that create high-quality, primary jobs, we also recognize the critical role of arts, culture, entertainment, and outdoor recreation in attracting and retaining the workforce those industries depend on. The region’s Scientific and Cultural Facilities District (SCFD), which funds assets from performance theaters to museums, is an example of dedication to maintaining this infrastructure. Colorado’s lifestyle may seem like only a nice perk to live here, but it’s truly a competitive advantage. From our vibrant creative scene to the ease of accessing our Great Outdoors, these elements enrich our region’s appeal to companies and workers alike, reinforcing the region’s “stickiness” when it comes to talent and innovation.
A cornerstone of Metro Denver EDC’s strategy is economic diversification. History has shown that regions dependent on a single industry are more vulnerable to downturns. By building a balanced portfolio we strengthen our ability to weather economic cycles and emerge stronger from disruptions. A diverse economy means steady employment, a broader tax base, and a healthier, more sustainable future for our communities.
Behind every recruitment effort is rigorous economic research and data analysis. Metro Denver EDC in-house Economic Competitiveness Team directly supports the efforts of its global Business Development and ASCEND Engine teams. We use detailed labor market insights, demographic trends, and business intelligence to identify where we have a competitive edge and where we can grow it. This evidence-based approach ensures that every target market for recruiting, every industry focus, and every proactive pitch for regional investment aligns with long-term opportunities and strengths.
In short, Metro Denver’s economic success is no accident. It’s the product of intentional strategies, rooted in data, strengthened by diversity, and driven by collaboration. By focusing on targeted industries and supporting the ecosystem that sustains them, we’re driving not just primary jobs, but a more resilient and vibrant Colorado economy for generations to come.
